Retail is detail

RI-1Over the last few years, it is apparent that most retailers are becoming a homogenized box, selling similar brands and styles. 

While these are steps in the right direction for improving the bottom line, they do not fix the problem of effective marketing, brand loyalty and growing competition. 

A store must create its own cohesive brand that is communicated within their employees and embraced by the buying public.  

The Protocol helps companies to build an effective work force by training them in Image Management. 

Every retailer must know:

  • People buy from ‘other people’
  • Loyalty to brand is built
  • Sales sequence : Yourself, Product & Company
  • Success is planned at every level

Appearance | Body language | Communication | Etiquette 
Blend in & Stand out