About Us»


Have questions? The Protocol has answers!

1. What is Image Consulting ?

  • Image consulting facilitates change.
  • Image consulting involves working with Appearance, Body language, Communication & Etiquette to enhance ones personal and professional life.


2. Who needs Image Consulting?

  • Business professionals, fresh college graduates, corporates and almost everyone who wants to stand out in the crowd needs Image Consulting.


3. Men don’t need to care much about their appearance, is it so?

  • One thing unites all our clients, no matter how different they are: All of them care about their appearance, male or female alike.
  • Often, an individual is prompted to engage our services because of a change in life that makes one’s personal image come to the forefront.
  • For example, promotions at work, divorce, illness, a new relationship, re-entering the workforce and other such events are often the impetus for a person to want to take control of the image they present to others.


4. When should one take consultations on image? Which is the right program ?

It all depends…
Anyone and everyone can choose to get help for many reasons, including:

  • About to start a new job, need to look the part.
  • Just lost weight and need new clothes to go with the new body.
  • Have gained some weight and know the importance to feel and look good at whatever weight one is.
  • Have an important personal or professional event coming up (e.g., reunion, family party, important business dinner, wedding, conference, public & television appearance, product launch, annual events, travel plans).
  • Just had a milestone birthday and want to do something nice for oneself.
  • They are just plain ready!


5. What makes an Image Consultant (IC) different from fashion stylists, wardrobe consultants & personality developers ?

  • An IC is all of them, a fashion stylist, wardrobe consultant and personality developer. However an IC does more than simply assess your style.
  • A good IC helps you to address your fashion areas that can assist you in achieving your image goals.
  • ICs are guided but not driven by the fads and fashion trends.
  • They believe that each client inherently wants to look fabulous in a way that is authentic, appropriate, affordable and attractive.


6. How can a corporate organization benefit by Image consulting ?

  • Image Consulting can help mid to upper-level executives to develop life skills about appearance, body language, communication and etiquette, thus generating an impactful image.


7. Will an Image Consultant (IC) impose own tastes upon the clients ?

  • My training in psychology confirms that a person’s unique persona should never be violated.
  • IC works with clients to help them discover their hidden potentials and their “true self”, which may have been buried under years of habit, conformity and misinformation.
  • An IC is empathetic and hence makes one comfortable by understanding needs, honoring choices, thus making the experience enjoyable.


8. Is going to an Image Consultant (IC) an expensive endeavour ? One might find that their clothes are all wrong and have to spend a lot of money to get new ones.

  • No. An IC will actually show one how to save a lot of time and money. If anything in ones closet doesn’t flatter or enhance the looks, IC can probably show how to “fix” it.
  • In addition, an IC can suggest getting more mileage out of the present wardrobe with a few tricks of the trade.
  • Furthermore, an IC knows most of the outlets for getting great clothes that are value for money.


9. What results can I expect ?

You can expect to …

  • Identify what motivates you to make fashion and image choices and how to re-inspire yourself in a truly positive and fulfilling way.
  • Explore who you are at a deep level and ultimately align your inner & outer beauty.
  • Learn why you don’t wear certain items of clothing or accessories and avoid wasting your money on those kinds of purchases.
  • Take the guesswork out of knowing what to wear by learning how to use colors, styles, designs, accents, details, patterns and fabrics as they relate to your personal uniqueness.
  • Learn how to make shopping more fun and rewarding by knowing what to focus your attention in a store.
  • Never again feel you have to settle for purchasing a functional piece of clothing unless it also speaks of who you are!


10. How long does it take to get results ?

  • Each step you take along the way gives you results. Remember, this is not a television makeover show, everyone moves at their own pace and that’s absolutely fine.
  • The important part is that Image Consultant is there to help you integrate the changes and celebrate the results.
  • Our personal style is very…well…personal and it is important to allow yourself time to make these changes one step at a time – that is the way to long-lasting transformation!


11. Does color analysis limit the number of colors one can wear ?

  • In reality, one can wear nearly every color that exists.
  • One simply needs to find suitable tints, tones and shades of each color.
  • It is learnt that most people discover “new” colors that they never thought of wearing before.
  • Also, with the unlimited range of artificial dyes these days, new shades of “old” colors emerge constantly.


12. Is Colour analysis only relevant above the waist ?

  • The closer a colour is to the face, the more impact it has on your colouring.
  • Colours worn below the waist have little or no impact on your face and therefore your colouring.
  • This means that any colour can be worn below the waist without adversely affecting your colouring.
  • However, colour can affect your apparent size; and this means anywhere you wear colour, its impact on your size should be taken into consideration.


13. Is Colour affected by fabric ?

  • This is an important area totally overlooked.
  • All colours are affected by the fabric it is combined with, e.g. the colour ‘burgundy’ looks completely different in gabardine, silk, satin, corduroy and linen.
  • Man-made and natural fabrics also need to be considered.
  • The texture, weave and surface of fabrics all have their place to play in selecting garments.


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Tips on Image Management

About Us»


Few tips to enhance your Image!


2. Non-verbally, you communicate through:

  • Wardrobe
  • Grooming
  • Body language
  • Gestures
  • Actions


3. Five steps to assess your on-line identity:

  • Google yourself
  • Determine the volume of your results
  • Do the entries reflect your area of expertise?
  • Is your web site or blog featured?
  • Do the entries communicate a consistent brand image?


4. Four steps to a naturally made up face:

  • Even out your skin color with a light application of foundation             
  • Fill in your eyebrows & define your eyes with eyeliner and mascara
  • Add just enough blush so you don’t look pale
  • Finish the look with a little lip color or gloss


5. Three C’s of branding:

  • Clarity – You need clarity before you can build your brand
  • Consistency – Be consistent in communicating who you are 
  • Constancy – Be ever present to the people who need to know about you


6. Personal branding:

  • Visibility is making sure your target audience sees you
  • Credibility is demonstrating your unique promise of value in everything you do


7. Pay attention to your bag:

  • You don’t want your personal things jutting out of your purse or briefcase
  • Keep your bag clean on the inside, especially if it doesn’t have a zipper, which allows others to catch a glimpse inside


8. Don’t over-accessorize:

  • Accessories are meant to complement your outfit, not overpower it


9. Your jewelry shouldn’t make noise:

  • It’s really distracting when someone’s dangly bangles make noises when they move their arms


10. Pay attention to your watch:

  • The most noticed accessory on both men and women is the watch


11. Wear rich colors to portray authority:

  • Darker colors usually convey a stronger impression than lighter ones
  • If you’re giving a presentation, make sure the color you’re wearing doesn’t blend in with the background behind you


12. Avoid neon colors and overly flashy clothes:

  • Both men and women have to be cautious with bright colors
  • Clothes that are too flashy can be distracting and are visual equivalent of shouting


13. Dressing for success:

  • It includes more than just choosing the right outfit
  • To complete your professional look you must also consider accessories and personal grooming
  • You should always dress to impress clients, investors and customers, because a winning sales pitch is not enough to seal the deal


14. Professional looking fingernails and hands:

  • Short
  • Clean
  • Trimmed
  • Neutral coloured
  • Avoid overly long and false nails
  • Avoid wearing shocking nail colors
  • Avoid elaborate nail art and nail jewels


15. Hairstyling tips for business women:

  • Neat
  • Conservative
  • Off the face
  • Subtle hair color & not shocking or unusual
  • Avoid Hair sprays and gels that have a strong scent or odour


16. Appropriate jewelry / accessories for business women:

  • Not noisy
  • Not too large
  • No costume jewellery
  • Keep earrings small, simple and above the earlobe
  • A conservative wrist watch


17. Remember, less is more when it comes to fragrance:

  • Fragrance is a personal preference, find the one that works best for you
  • Just remember not to bathe in it
  • Never smell like smoke, if you smoke in a car, your clothing will always pick up the odour


18. Match your belt to your shoes:

  • If you are wearing black shoes, you don’t wear a brown belt


19. Take wide steps:

  • Wide steps make you seem purposeful and suggest a personal composure, which denotes confidence in a man


20. Avoid your pockets:

  • We put our hands in our pockets when we’re uncomfortable or unsure of ourselves
  • Instinctually we tend to hide our hands when we’re nervous
  • Keeping your hands out in the open indicates confidence and shows people you have nothing to hide


21. Stand up straight with your shoulders back:

  • Standing up straight is perhaps the most important mean of communicating confidence
  • Concentrate on pushing your shoulders back slightly while standing and walking


22. Firm handshakes:

  • Grip the other person’s hand firmly and confidently
  • Placing your free hand on the other person’s elbow adds warmth and enthusiasm to the handshake
  • Don’t try to crush the other person’s hand
  • Don’t hold on too long


23. Body language while socializing:

  • Don’t cross your arms while socializing
  • Crossing your arms is a protective posture
  • We do it when we’re cold, nervous or on guard
  • It looks intimidating
  • Your job is to look likeable, open and confident
  • So relax a little and keep your arms uncrossed


24. Use contact to show appreciation:

  • The pat on the back is a lost art
  • Don’t be afraid to pat a buddy or a colleague on the back
  • It’s a sign of affection and respect


25. Communication at work:

  • Be very careful about the way you communicate at work
  • Even in our modern world, face-to-face communication can work wonders for morale
  • If you like your employees’ work; let them know
  • You can’t be professional if you’re angry at your employees
  • Don’t Just Hear – Listen


26. Make eye contact:

  • Look into the eyes of the person with whom you are conversing, for more successful interaction
  • Eye contact conveys interest and encourages your partner to be interested in you as well


27. Don’t send mixed messages:

  • Make your words, gestures, facial expressions and tone match the message
  • Disciplining someone while smiling sends a mixed message and is therefore ineffective
  • If you have to deliver a negative message, make your words, facial expressions & tone match the message


28. Be aware of what your body is saying:

  • Body language can say so much more than a mouthful of words
  • Often, communication can be stopped before it starts by body language that tells people you don’t want to talk
  • Appropriate posture and an approachable stance can make even difficult conversations flow more smoothly


29. Enunciate your words:

  • Speak clearly and don’t mumble
  • If people are always asking you to repeat yourself, try to do a better job of articulating yourself in a better manner


30. Pronounce your words correctly:

  • People will judge your competency through your vocabulary & pronunciation
  • If you aren’t sure of how to say a word, don’t use it


31. Use the right words:

  • If you’re not sure of the meaning of a word, don’t use it
  • Grab a dictionary and start a daily habit of learning one new word per day
  • Use it sometime in your conversation during the day


32. Slow your speech down:

  • People will perceive you as nervous and unsure of yourself if you talk fast
  • However, be careful not to slow down to the point where people begin to finish your sentences, just to help you finish


33. Animate your voice:

  • Avoid a monotone and use dynamics
  • Your pitch should raise and lower periodically
  • Radio DJ’s are usually a good example of this


34. Use appropriate volume:

  • Use a volume that is appropriate for the setting
  • Speak more softly when you are alone and close
  • Speak louder when you are speaking to larger groups or across larger spaces


35. Public speaking:

  • Try to speak fluently and make sure that people can hear you when you speak
  • Use proper grammar
  • Do not interrupt or talk over the other person
  • Be careful with humor
  • If you keep giggling and joking, your communication will not be taken seriously


36. Be on time:

  • Avoid being late for an appointment
  • Being on time shows your respect for the other person & occasion


37. People’s names:

  • Everyone has a name
  • Most people appreciate your effort to remember & use their names during communication


38. Cell phones:

  • Use your cell phone sparingly in public
  • No one else wants to listen to a private conversation


39. Email:

  • Think before you hit “send”
  • Most electronic mails can never be taken back


40. Social media:

  • Facebook, Twitter, and other social medias are a part of most people’s lives
  • Remember that not only can your friends see what you post, others can repost, share or re-tweet anything you put out there


41. Acknowledge others:

  • Congratulate when someone does an appreciable job
  • Do this in meetings or in front of the boss to show that you are a team player


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About Us»


Please take a quiz to know your Image Quotient!

True or False

1. When you leave the table for a few minutes, the napkin can be placed on the left or the right side of your plate.


When you leave the table, one places their napkin on the seat of their chair or the arm of their chair. The napkin should never be placed on the table until you are done with your meal. Then, it is placed to the left of the plate.

2. Name badges are to be worn on the left shoulder.


Name badges or name tags are to be placed on your right shoulder area. Placing them in this position puts your name in the line of sight to the individual with whom you are shaking hands, being introduced to and speaking with. A name tag on the left shoulder creates an eye aversion. Eye contact is important.

3. When introduced to others, you need not stand up.


Standing up is a sign of respect. When being introduced to someone always stand, make eye contact, smile and shake hands.

4. An appropriate greeting after an introduction is “Hello”.


The most appropriate response after being introduced to someone is to say, “Hello ______________” using their name in the blank. Saying their name also helps YOU remember.

5. It’s acceptable to reach across the table or across another person to get the bread.


Good manners dictate that you NEVER reach to get something on the table. Always ask the person to whom the item is closest to, to pass the item to you. Items are passed counter clockwise.

6. It is alright to cross your legs at business meetings all over the world.


Business protocol brings a new awareness to customs from around the globe. Respecting multicultural traditions can influence your success or not in the business world. As an example, be careful not to cross your legs exposing the sole of your shoes as this is an offence in many countries.

7. When you approach the escalator or stairs, always stand to the left.


Always stand to the right on the escalator or stairs. Once at the top of the stairs, step to the right and out of the flow of the traffic. Always yield to people with disabilities, people in hurry and those with heavy packages.

8. After a job interview, a thank you note should be written within 48 hours to the interviewer.


A thank you note to the interviewer should be done the same day. The interview process is one that can stop when the right candidate comes along. Don’t wait. Increase your chances of being remembered positively by being efficient and timely.

9. It is best to butter my entire roll and then take a bite.


When dining, break your bread / roll into bite size pieces, one at a time and butter the pieces one at a time.

10. Knowing etiquettes and manners is only for certain people or special occasions.


Etiquette has no boundaries. Etiquette is knowing how to treat people. It can be at a formal dinner party or at the playground. It can be at the grocery store or a business meeting. It can be in school or at home. Etiquette works anywhere, any-time. A person with good manners is a person you want to know, a person you want to hire and a person you want to be around.


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Appearance | Body language | Communication | Etiquette 
Blend in & Stand out

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